Internet Marketing Stealth

Security is a hot topic when it comes to any type of Internet activity.  We see and hear of many stories of how easy and how often hackers penetrate even the most secure of networks.  Although much of this visibility revolves around high profile cases and high-profile targets, the average internet user can still benefit from some security measures—even if only to protect their privacy, which seems to be dwindling year after year.

 

Enter VPNs and Proxies, our Internet Marketing friends! 🙂

VPNs are Virtual Private Networks that are typically used to secure Internet communication from one place to another.

The nature of the VPN is to hide the source by using another network as an intermediary destination, or “proxy”, for network requests.  Proxies do the same thing.  However, VPNs provide the capability to encrypt the payload (data) as an extra means of secure communication.

VPNs are more flexible than proxies, since a one-to-one relationship is established from the publicly-presented IP Address to your personal Internet address.  Therefore fewer issues exist when you want to forward specific incoming ports to specific internal IP addresses and programs.

(The latter functionality is a bit advanced for anyone’s Internet Marketing needs.  However, it is included to demonstrate the many uses that VPNs can provide.)

For Internet Marketing purposes, there are many Proxy and VPN providers available to choose from.

Your choice should take into consideration the provider’s global presence, ease of use, available options, length of time in business, and how well their solution is supported.

Using a VPN can be a bit confusing at first, especially when compared to the relative ease of using a Proxy service.

With a proxy, you only have to choose a link to communicate through and then you are on your way.  With a VPN, you have more choices—which can be seen as a boon or a burden, depending on what you’re looking for.

Some VPN services allow you to choose a specific city and country that you want your VPN address (the address that represents “you” to the rest of the world) to exist in.  While this may seem great at first, it also brings up other issues:  such as speed and “latency”.Thinking about VPN for Internet Marketing

Latency is the delay in the time it takes for a packet to reach its destination from one location to the next.  Latency is often expressed in milliseconds (1/1000 of a second).

A “packet” is single unit of information out of the stream of information that represents your flow of information from one place on the Internet to another.

If you choose (or have) a network connection with a latency of 120 milliseconds (ms), that may not sound like much at all.  However, over the course of the millions of packets that you can send to transfer a huge file, each unit of that inter-packet delay can mean many minutes of additional transfer time.

We are all familiar with connection speed, usually expressed as “bandwidth” in terms of Kilobits per second (Kbps) or Megabits per second (Mbps).  It’s great that your Internet Service Provider (ISP) gives you a download bandwidth of 10 Mbps; however, it will be of little help of the bandwidth of your VPN connection is only 1 Mbps or worse.

So, “hiding” your connection via a location in another country and city may sound exciting, but the lack of speed and increase in latency may make it an experience that you do not wish to repeat! 🙂

 

Internet Marketing has many uses for VPNs and Proxies:

  • Intensive keyword research that may result in a temporary “time-out” for your normal ISP Internet connection
  • The creation of multiple accounts on Social Networks
  • Privacy concerns (your IP address is logged on visits to numerous websites)
  • The use of automation software which requires a VPN or Proxy construct

Some Internet Marketers could not be in business were it not for the use of VPNs and Proxies!

It may sound like a “grey” area of activity.  However, many Internet Marketing professionals conduct business in the same fashion as any brick-and-mortar company.

There is not a company that I have worked with that doesn’t incorporate the use of encrypted VPNs for their Internet-connected sites or remote workers.  It is a standard business security practice that has been in place for years.

There is often sensitive information and trade secrets that are being passed, and what company or person wouldn’t want to protect those assets from prying eyes?Internet Marketing Prying Eyes

It should be noted that most VPN services only provide encrypted protection between your computer and the VPN service facility.

Unless an end-to-end security mechanism (remote VPN, encrypted files, etc.) is in place with your target destination, your connection traffic will flow “exposed” to the public Internet as normal.  However, your source address “identity” will still remain concealed.

The use of VPNs and Proxies in the Internet Marketing community will only increase as more and more people discover the numerous uses and benefits that this level of privacy provides.

The gatekeepers at most VPN services, only track the public IP addresses they assign you and the length of connection time (for billing purposes).  None of your payload data is stored, and there is usually no record of the sites you have visited.

Carefully review your options for VPN services to determine the best mix of security, performance, and privacy.

Enjoy! 🙂



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