No More Pencils…

Do you remember that schoolhouse rhyme?  “No more pencils, no more books, no more teacher’s dirty looks!”

The beginning of summer vacation, the end of the school year, or even graduation from high school or college often marked a period when (theoretically) the grind of education would end.  Of course, we now realize that success in Internet Marketing–like success in most other industries–depends on our continual education on the industry in order to remain competitive or even viable.

Most Internet Marketers pride themselves on being people of “action”.  In fact, an 80/20 rule has been developed to describe the work ethic:  80% action and 20% learning.  Much of the learning process is gained through action, whether successful or not.

In order to make the best use of your time and pursue what is arguably the quickest path to success, you should consider investing in a mentor or coach.

A good coach will ensure that that 20% of time that you spend on “learning” is done with a laser-focus on information that is targeted to your specific needs.  The Return on Investment ranges from”high” to “invaluable”, depending on the value you place on your time.

Many of today’s successful Internet Marketers will state that the beginnings of their success is owned–in great part–to their mentor or coach.  Think of it:  In school, your teacher or professor was your guide or mentor.  How long would it have taken you to learn even the basics of writing, reading, and arithmetic without someone to guide you and provide focus in the beginning?

 A good coach or mentor will provide guidance, which can help to significantly jump-start your career in Internet Marketing!

By that same token, choosing the wrong coach can deliver a time-consuming setback to your Internet Marketing endeavors.  It could even discourage you from moving forward with the endeavor at all!

So, how do you choose a good mentor or coach?  It is done the same way in Internet Marketing as it is done in most other industries:

  1. They have to be knowledgeable in their field
  2. They have to love what they do
  3. They have to love helping others

Let’s look at the first requirement:  they have to be knowledgeable in their field.  They do not necessarily have to be “experts”, but they should definitely possess “expertise” in the specific areas where you require assistance.  You can judge the potential success of a coaching endeavor by the success of their previous students.  What kind of track record do they have?  Is there any verifiable proof available?

Though many Internet Marketers are loathe to reveal their level of success (or lack thereof), those who are still active and moving forward after a coaching experience can arguably be said to be on the path to success.  Some say that “quitting” is the only real failure, but making money and showing a profit is an important metric over a long period of time.

Let’s look at the second requirement:  they have to love what they do.  Your coach will be the person that you work with to accomplish your goals.  Even more, you are giving authority to that person to direct your path in Internet Marketing.  How do they feel about the industry they are in?  Can they talk about it nonstop?  Can you feel their passion and zeal?  ‘Or, does it seem like they would rather be somewhere else?  There are many people that are good at what they do, but they do not like what they do.  It is difficult to effectively teach under those circumstances.

Let’s look at the third requirement:  they have to love helping others.  This should be the easiest to determine.  Are they patient?  Are they respectful of your time?  (Remember, you must respect theirs as well!)  Do they push you to pursue greater endeavors?  Are they interested in you as a person?  If they take the time to know you, at least a little, then they are more likely to enjoy working with you.

A good coach will embody all three of the above requirements.  A coach meeting all of these requirements will likely already be very successful.  It is simply a matter of imparting the ability to achieve similar success (or more) to you.

A coach that can inspire and motivate you has already taken you halfway to your goals.  A little work and effort on your part will round out that success. 🙂

“No coach has ever won a game by what he knows; it’s what his players know that counts.” – Paul Bryant



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