Dealing with the shenanigans of some marketers can be a challenge to anyone’s mindset! In fact, I was working with one marketer on an e-book about personal growth and personal development. Much of the personal growth and personal development content revolves around ethics and marketing and how to provide value to people and help them first. Little did I know, the marketer that I was dealing with was perhaps not the most...

With all that we hear about in marketing these days, what we rarely hear about is the ethics of marketing or how to be an ethical marketer. You may ask “what does ethics have to do with marketing?” “After all, business is business.” Marketing boils down to how you present an offer or product to people. You can present that offer in a way that reflects the truth behind the offer, or you can present that offer in a...

While Internet Marketing takes a takes a more “virtual” approach in its interaction with clients and customers, Network Marketing takes a more personal approach. Network Marketing works best through personal contact and personal recommendations (“word of mouth”).  Even so, network marketing efforts can significantly benefit by using some of the principles taught in Internet Marketing. Social media campaigns and...

Building your first website can be an exciting, but daunting task.  Where do you start?  Can you do it yourself, or do you need to have someone do it for you?  The sheer number of questions you have about building a website can prevent you from ever taking the first step to create one! Let’s start with the “why”; why do you want to build a website?  Is it to express yourself or your hobby?  Is it to start a business or...

One of the fastest growing segments of network marketing are High-Yield Investment Programs, also knows as HYIP programs. HYIP programs take a spin on the traditional MLM-type of network marketing programs by removing one of the key drawbacks to success for the beginner:  the requirement to recruit other individuals into the program. Most HYIPs will pay a considerable daily percentage on your balance without the need to sponsor anyone else...

As Online Marketers, we put a lot of time, effort, and attention into what we do online:  blogging, emailing, testing ideas, creating ads, etc. We often overlook the need to monitor the foundation that supports all our efforts:  your home network. I know what you’re thinking:  “Please!  Not a technology article!” 🙂 Don’t worry; I won’t write about the bits and bytes of how all the components of your home...

In Spot On Success TV Episode 3, I discuss Video Marketing with Han Fan (“The Internet Man”). Han Fan is a well-known affiliate marketer on the Warrior Forum. He specializes in video reviews of Warrior Forum products and has established a reputation of integrity and trust by those who follow him. Han Fan’s honest and informative review of Warrior Forum products is an invaluable resource to those new to the industry or in...

Hide My Ass! is an Internet Proxy and VPN service that has been in business for about 5 years.  This is impressive, given the fact that in that time frame they have managed to secure a virtual internet presence in over 53 countries. As their name implies, the original intent of the service was (and still is) essentially to provide anonymous Internet connectivity to the users of its services. With all the data that companies and websites...

Security is a hot topic when it comes to any type of Internet activity.  We see and hear of many stories of how easy and how often hackers penetrate even the most secure of networks.  Although much of this visibility revolves around high profile cases and high-profile targets, the average internet user can still benefit from some security measures—even if only to protect their privacy, which seems to be dwindling year after year.  ...

If you spend any time in Internet Marketing, it won’t be long before you hear about it’s cousin, “Network Marketing”.  Network Marketing is often thought of a a new “MLM” construct suited for those who would prefer to market via the Internet instead of marketing face-to-face. Despite the title of this article or the thoughts of many, neither Network Marketing or MLM (Multi-Level Marketing) is...